Speed dating is a formalized matchmaking process or dating system whose purpose is to encourage people to meet a large number of new people. Its origins are credited to Rabbi Yaacov Deyo of Aish HaTorah, originally as a way to help Jewish singles meet and marry.[1][2][3] "SpeedDating", as a single word, is a registered trademark of Aish HaTorah. "Speed dating", as two separate words, is often used as a generic term for similar events.
The first speed-dating event took place at Pete’s Café in Beverly Hills in late 1998.[1] Soon afterward, several commercial services began offering secular round-robin dating events across the United States. By 2000, speed dating had really taken off, perhaps boosted by its portrayal in shows such as Sex and the City as something that glamorous people did. Supporters argue that speed dating saves time, as most people quickly decide if they are romantically compatible[citation needed], and first impressions are often permanent[citation needed].
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