Noun

Singular trademark

Plural trademarks

trademark (plural trademarks)

1. A word, symbol, or phrase used to identify a particular company's product and differentiate it from other companies' products. Indicated by the symbol ™, when registered with a government authority it is sometimes indicated by the symbol ®.

Related terms

• brand
• registered trademark
• servicemark

Verb

Infinitive to trademark

Third person singular trademarks

Simple past trademarked

Past participle trademarked

Present participle trademarking

to trademark (third-person singular simple present trademarks, present participle trademarking, simple past and past participle trademarked)

1. To register something as a trademark.
2. To so label a product.

A trademark or trade mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.

A trademark is designated by the following symbols:

• ™ (for an unregistered trademark, that is, a mark used to promote or brand goods)
• ℠ (for an unregistered service mark, that is, a mark used to promote or brand services)
• ® (for a registered trademark)

A trademark is a type of intellectual property, and typically a name, word, phrase, logo, symbol, design, image, or a combination of these elements. There is also a range of non-conventional trademarks comprising marks which do not fall into these standard categories.

The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand.

The term trademark is also used informally to refer to any distinguishing attribute by which an individual is readily identified, such as the well known characteristics of celebrities. When a trademark is used in relation to services rather than products, it may sometimes be called a service mark, particularly in the United States.